Helping Arctic Fit become the UK's fastest selling running vest.
Driving profitable results through Social Media and Google Search advertising.
740% increase in monthly revenue generated through advertising.
198% increase in average monthly website orders.
30% improvement in advertising efficiency (cost per sale).
The Challenge.
Arctic Fit's running vest was thriving on Amazon, but the brand needed to reduce its reliance on third-party platforms by driving more direct traffic and increasing sales through its own eCommerce website.
The Strategy.
Focusing on the rising demand for video content, we collaborated with UGC creators to produce reels that showcased Arctic Fit’s running vests. Ads were initially deployed across Meta (Facebook and Instagram) for visual engagement, alongside Google search ads to drive high-intent conversions.
The Results.
Since partnering with Arctic Fit, we increased advertising delivery by scaling monthly ad spend by 425%. This resulted in a remarkable 740% increase in monthly revenue from Meta and Google search ads. Despite the rise in ad volume, we improved efficiency, reducing the average cost per sale by 30%