Bringing the charm of Wild & Westbrooke’s store to homes across the UK through Digital Advertising
Generating substantial revenue through premium ad campaigns across Social Media and Google Search, highlighting Wild & Westbrooke’s stunning physical store in York, England.
41% improvement in advertising efficiency (cost per sale)
60% increase in Return On Ad Spend (ROAS)
36% uplift in average monthly revenue from advertising
The Challenge.
Wild & Westbrooke have a thriving store in the heart of York, but replicating the in-store experience online posed a challenge. My task was not only to enhance digital advertising performance but also to create a premium online experience that mirrored the feeling of being in their physical store.
The Strategy.
I began by creating video assets that captured the charm of Wild & Westbrooke’s store, delivering these through targeted Facebook and Instagram ads. This was complemented by effective Google search advertising, which tapped into high-intent buyers searching for the popular brands stocked by Wild & Westbrooke.
The Results.
Over the past two years, I’ve helped Wild & Westbrooke achieve outstanding results through both Google Search and Meta advertising. Meta advertising has not only driven strong sales but also positioned Wild & Westbrooke as the go-to destination for country lifestyle clothing, reducing reliance on PPC and building a more robust brand presence