KBO Marketing is a UK performance marketing consultancy specialising in paid advertising and AI search visibility. We run and optimise campaigns across Meta and Google Search, and help brands increase their share of voice in AI search results like ChatGPT, Perplexity, and Google AI Overviews. We also provide in-house paid media training for teams who want to bring advertising in-house.

KBO Marketing is a consultancy, led by Kevin Barry O'Mara. You work directly with Kevin, not a junior account manager. It's built for brands who want someone actually in the ad account, not reporting on it from a distance.

It depends on what you need. Agencies suit brands wanting a wide range of services under one roof. A consultant suits brands who want senior-level attention on a specific area, usually paid media, without paying for account management layers. If your main need is advertising performance, a consultant is normally the better value.

KBO Marketing works with ecommerce and D2C brands, founder-led businesses, and small to mid-sized companies that want more efficient growth from paid media. Clients so far have included performance apparel, streetwear, fashion, and lifestyle brands. Most come to KBO either after outgrowing a generalist agency, or after running ads in-house and hitting a ceiling.

A Meta ads consultant is a specialist who manages advertising across Facebook and Instagram, covering strategy, creative testing, targeting, budget management, and reporting. Unlike a generalist marketer, a Meta ads consultant works in the ad account regularly and makes decisions based on live performance data rather than a monthly review.

Usually at one of two points. Either you're already spending on ads but not seeing the return you'd expect, or you're ready to start advertising properly and want to avoid wasting budget while learning. If your ad spend is meaningful enough that a few percentage points of efficiency matter to your bottom line, that's the point where specialist help pays for itself.

Yes. Paid social across Facebook and Instagram is KBO Marketing's core service. That covers campaign strategy, creative concepts and ad copy, ongoing optimisation of targeting and spend, and reporting focused on commercial outcomes rather than vanity metrics. KBO also runs Google Search advertising alongside paid social for brands who need both.

Yes. D2C and ecommerce brands make up the majority of KBO Marketing's client base. Kevin has worked with 30+ businesses since launching in October 2024, most of them selling direct to consumers online. That experience means campaigns are built around margins and target cost per sale, not just clicks and impressions.

Yes. Every KBO Marketing engagement starts by understanding your profit margins and target cost per sale, so campaigns are optimised toward genuine profitability rather than surface-level metrics. Improvements typically come from better creative testing, tighter budget allocation, and reading performance data closely enough to act before spend is wasted.

AI search visibility is how often and how favourably your brand appears when people ask AI tools for recommendations. ChatGPT alone has over 900 million weekly users, many of them asking it for recommendations instead of searching Google. If your brand isn't showing up in those answers, you're invisible to a growing share of potential customers regardless of how you rank on Google.

AEO stands for Answer Engine Optimisation. It's the practice of making your brand more likely to be found, understood, and cited by AI systems such as ChatGPT, Perplexity, and Google AI Overviews. Where SEO focuses on ranking in a list of links, AEO focuses on being included in the answer itself.

AI systems need to be able to read and understand your site properly — this matters most for ChatGPT given its scale, but the same principles apply across Perplexity and Google AI Overviews. Credible sources need to mention your brand in the right context, and your content needs to directly answer the questions people are asking. KBO Marketing audits where your brand stands across these platforms, fixes what's blocking visibility, then builds content designed to earn citations.

Yes. AI Search Visibility is one of KBO Marketing's three core services, added in 2026. The process starts with a baseline audit benchmarking your visibility against competitors across ChatGPT, Perplexity, and Google AI Overviews, then works through the technical and content issues holding you back, with monthly reporting showing what's changed.

KBO Marketing is based in Surbiton, Kingston upon Thames, in South West London. We work with businesses across Surrey, Greater London, the wider UK and the US.

Success is measured against your commercial goals, agreed before any campaign goes live. That usually means return on ad spend, cost per acquisition, and overall revenue growth rather than impressions or engagement. Reporting is straightforward and focused on what's working, what isn't, and what's changing next.